September 30th 2009
Perspectives on Increasing Sales. Marvin N. Miletsky & James A. Calander.
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Perspectives on Increasing Sales. Marvin N. Miletsky & James A. Calander. 2009. ISBN 9781598638745. This is a very useful book. The two authors, one a seasoned salesman and one a veteran buyer were given the same 97 questions on selling. They penned their answers without consulting each other. The learning enshrined in these answers is priceless. You get firsthand the duality of the buy- sell process and the hidden buyers side. The insights into what is really important to the buyer vs what the seller believes is unique. If you buy or sell things , are a rookie or a pro, there is a lot here for everyone. This book is timely and a definite add to my sales library shelf. It is an easy read that I could not put down.
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Category: Sales, Sales Effectiveness
