Archive for May 18th, 2009

Finding the Sweet Spot. The natural entrepreneurs guide to responsible, sustainable, joyful work. Dave Pollard

Finding the Sweet Spot. The natural entrepreneurs guide to responsible, sustainable, joyful work. Dave Pollard. 2008. ISBN 9781933392905.  A guide to finding where your gifts, passions and purpose interact.  I could not put this book down. Just when I thought I had heard a lot of this before, Pollard would come up with the twist that really made sense. He is a skilled writer, who pulls a lot out of the reader.  So much in this little book (195pp)  For example we all too often find work due to our gifts, rarely do we share the passion of our hobbies at work and even less so have we found our purpose for being here. The author gives you a blueprint on how to help yourself find all this.  In another section , he quickly much of what my firm, Rocket Builders, used to consider its own secret sauce wrto effective market research methods and meaningful analysis.  You could say this is one chapter or a whole book on meaningful innovation.  A surprise and a joy to read.   Hard to  believe the author was an accountant for 27 years and not a journalist.

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