Archive for March 19th, 2009

Buying In. The secret dialogue between what we buy and who we are. Rob Walker

The Clash, Chateau Neuf, Oslo, Norway, May 21s...
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Buying In. The secret dialogue between what we buy and who we are. Rob Walker. 2008. ISBN 978  Quite the author, he is able to link cool hunting, trend setting, media watching and even William Gibson around branding today.  If you want to really feel like an isolated fossil, some of the discussion of “famous” brands will age you.  I saw some of what he is talking about on Lincoln Ave in Miami Beach. But I did not know what I was looking at!  In discussions with a local artist I am learning just how true a story this book is telling.  If you care about getting generational buy into your company or product, this book is required reading (just like No Logo was) . Good airplane read, logical and well written ( well he is a NY Times columnist)

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Category: Branding

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