October 15th 2008
Perfect Selling. Open the door,close the deal. Linda Richardson.
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Perfect Selling. Open the door,close the deal. Linda Richardson. 2008. ISBN 9780071549899. This is a quick and easy read built around Richardson’s five steps to success. She addresses how sales professionals think and act about their sales process, strategies, and dialogue. Richardson not only focuses on the “what” to do, but goes to a deeper level with a strong focus on “how” to do it and relevant application. This book requires careful reading to allow the changes to behaviour to take place. It is very durably bound book, that fits nicely in your sales bag so that it is always available. he has lots of resources on her website
The bulk of the work hits at sales efficiency, but if you pay attention at the beginning of the book, you will have more effectiveness happening as well. All in all a traditional sales training approach, which would give newbies a decent process to follow. The seasoned seller will find benefit in the tools provided.
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Category: Sales, Sales Efficiency
