Archive for July 17th, 2008

The Innovators Guide to Growth. Putting Disruptive Innovation to Work. Scott Anthony, Mark Johnson, Joseph Sinfield, Elizabeth Altman

How low-end disruption occurs over time.Image via Wikipedia

The Innovators Guide to Growth. Putting Disruptive Innovation to Work. Scott Anthony, Mark Johnson, Joseph Sinfield, Elizabeth Altman. 2008. ISBN 9781591398462. So Geoffrey Moore has the Chasm Companion. Now the field of innovative disruption so clearly identified by Clayton Christensen has its own implementation book. Like anything put out by Innosight, Christensen’s consulting company, the book is thorough from end to end. If you read nothing else you must read the Summary and FAQs at the end.  I read it in two lengthy sittings. It is a fascinating read that starts out talking to established companies like P&G , Intel and RIM. Then it hits its stride and the implementation guides, examples, templates and resources are useful for every company. Yes even start-ups.

IMHO anyone working in tech should have read and review this book,  But I am a fan of Christensen’s work , and if everyone followed his ideas, there  would be less work for my consulting firm.  The book is full of great case studies Swiffer, Wii, Skype, YouTube, Metro newspapers, ITunes, Whitestrips, Adwords, eBay.  Some great lines. ” Medical device cos commoditze doctors”. ” Look for people with the right school of experience – What problems could arise? Who has encountered these problems?”   “What job is the client needing done? ”

Wait for Amazon to get the book in stock.

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Category: Leadership, Strategy, Technology Industry

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