Riches in Niches. How to make it big in a small market. Susan Friedmann
Image by _ A м a n t e QTR © ♥ via FlickrRiches in Niches. How to make it big in a small market. Susan Friedmann. 2007. ISBN 9781564149305. This is a book for the sole practitioner who desires to be an expert in a small vertical niche. There is everything one would need to know in this book. She uses an easy to read, thoughtful style which makes the book a very good complement to the practitioner’s toolkit. A lot of common sense and good planning has gone into the book. (I expected a book that would give guidance to companies in penetrating niche verticals. This is not that book. )
Category: Leadership
Summer reading. The Life and Times of the Thunderbolt Kid. Bill Bryson
The Life and Times of the Thunderbolt Kid. Bill Bryson. 2007. Hilarious. This is a quick read, great plane fare. Bryson the prolific travel and whatever writer, grew up in Des Moines in the ’50s. He takes you right back and makes you want to be there alongside him. I was reading this in a clinic yesterday and just kept busting a gut while waiting.
Category: Travel
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