Archive for June 2nd, 2008

groundswell. winning in a world transformed by social technologies. Charlene Li & Josh Bernoff

groundswell. winning in a world transformed by social technologies. Charlene Li & Josh Bernoff. 2008. ISBN 9781422125007. This is the seminal book on using social networking tools today. Forrester and these two authors have done the rest of us a terrific favour by putting this book (and blog http://blogs.forrester.com/charleneli/) together. This goes well beyond detailing how the tools are used by major companies, by closing the loop on how best to implement, with lessons learned and some of the red flags illustrated. It is on one book a blueprint of change I loved two comments – Your brand is whatever your customers say it is ( Its not about you) and Caterina Fake’s description of the “culture of generosity” (Ie why people add and edit content for free). I really enjoyed it and could not put the book down!

Category: Branding, Communication, Lead generation, Marketing, Sales Effectiveness

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