November 15th 2007
80% of Decision Makers read email on a PDA
80% of DMs read email on a PDA. More great stuff from Marketing Sherpas 2007 report.
So how does your email content look like on a blackberry screen? If it is like most with HTML, its really bad. Would you read it on a Blackberry?
A lifetime ago I sold to UNIX gurus who ran multiple windows on their screens. Their mail window was small and narrow., If I sent wide emails, they looked terrible and did not get read. Well the blackberry has the same limitation but worse. Take a look. revise, tighten up your messages, and drop the HTML
Oh the same report says influencers are likely using regular screens. So they could not tell you this.
Similar Posts:
- Content as a weapon, knowing that clients find you first.
- 7-25 Decision Makers on $25K plus sales deals these days.
- Influence. The Psychology of Influence. Robert B. Cialdini
- After 10 years – I said goodbye to a Blackberry
- Applying the Science of Six Sigma to the Art of Sales and Marketing. Michael J. Pestorius
Category: Lead generation, Sales Effectiveness
2 Responses to: “80% of Decision Makers read email on a PDA”
Hi Reg:
Great post! I always thought the majority of decision makers, and investors, were reading email on PDAs. I had no idea it was 80%.
But I do not agree that means you should just use plaintext. Optimum formatting is even more important for small screens.
I think this is a minimum requirement for emails to shareholders: http://www.angelblog.net/Reports/Communicating_with_Shareholders.html
Thanks again for a very valuable blog!
Basil
Hi Reg,
Interesting info in which you make some good points.
80% is a huge amount however my previous life I was in the corporate world and I can understand why that figure is so high.
Thanks for your time.
Scott