Archive for October, 2007

Marketing Champions. Practical strategies for improving marketing’s power, influence, and business impact. Young, Weiss, & Stewart

Marketing Champions. Practical strategies for improving marketing’s power, influence, and business impact. Young, Weiss, & Stewart. 2006. ISBN 9780471744955 This book is a distillation of hundreds of articles, case studies and research papers from MarketingProfs.com. If you have not checked it out, this website is home to some very valuable and pragmatic marketing ideas, info and research. In any other year this book would be my choice of marketing book of the year. I classify it as the getting things done in marketing book!It is a landmark book in that in one volume you have the best advice for marketing your value to clients, internal executives, internal groups and your own group. The section on how to talk in business terms is worth the price of the book. I recommend it to CEOs, CFOs, VPs R&D, Sales and Marketing as well as those just graduating from school. Its also a great read! A library keeper and re-reader.

Category: Leadership, Marketing, Sales, Sales Effectiveness, Strategy

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