Archive for September 25th, 2007

Lean Marketing Workshops- Mitch Gooze in town for one day only, October 17th

Lean Marketing Workshop by Mitch Gooze

A recognized expert in marketing, innovation and leadership, strategic positioning, and customer relationships, Mitch Goozé has addressed groups throughout the world, winning high ratings for his energetic presentation style and results oriented approach.
His publications have formed the basis of Rocket Builders practices for many years. We are so pleased to announce that he is coming to town on October 17th. Mitch knows sales effectiveness.

His ideas have helped senior executives from more than 4,000 companies define their market niches, manage innovation, develop and implement practical, workable plans, and realign their efforts to focus more closely on the customer.

Mitch Goozé is an experienced general manager and leader with operating experience in the high technology and consumer products industries. He has experience running divisions of large companies, as well as being CEO of mid-sized companies. Mr. Goozé was president of Teledyne Components, a division of Teledyne, Inc. for five years from 1985 to 1990.

Mr. Goozé has a B.S. in Engineering from the University of California , Los Angeles . He did graduate work in electrical engineering at the California State University , Long Beach and graduate business studies at Santa Clara University . He holds an MBA from The Edinburgh Business School, Heriot-Watt University , Edinburgh , Scotland . Mitch has been an invited guest lecturer at the Stanford University and Santa Clara University Business Schools .

If you’re ready to move beyond gut feel and guess work to drive your marketing/sales management, this one-day workshop is for you. Discover how to increase sales and lower your marketing and sales costs by applying proven process management principles to marketing/sales.

Competitive advantage comes from being better than the competition where it matters. Too many companies still spend on marketing and sales rather than invest in marketing and sales. Why? Because what to invest in is driven by gut feel or guess work. The hoped-for investment too often becomes just another expense.

In this breakthrough workshop, we will show you proven methods to move from spending to investing in marketing/sales. We will teach you how to get started using proven process management principles to make better decisions in marketing and sales.

You will leave this workshop with real actions you can go take the next day to get better results.


The Brochure:

Title: Lean Marketing Workshop

Date : Oct 17th

Time: registration 8:30. 9-4 (lunch provided)

Lctn: Delta Vancouver Airport

Investment: $1900 (You may register 1 to 5 people from your company)


Call: 408-987-0140
Mitchell Goozé, CSP
Customer Manufacturing Group, Inc.
1900 Wyatt Drive, #11
Santa Clara, CA 95054

408.727.3949 (fax)