March 6th 2006
Knock Your Socks Off Prospecting. Miller & Zemke.
Knock Your Socks Off Prospecting. Miller & Zemke. 2005. ISBN 0814472850.
Key to any sales role is cold calling and the first lead call. Zemke was
the author of the Knock Your Socks Off sales series and this was his
last book. It is simple, well structured, pragmatic and immediately
useful. The book follows all the proven methods that we believe in,such
as; Maisters trust building, Bosworth Solution Sell, Rocket Builders
truth-based marketing, and Joyners 3 sec sell. It gives you symptomatic
target responses and seller responses.
If you had just one book for early sales work, this would be a good one
to have. A bit hard to find, but worth it.
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Category: Lead generation, Marketing, Sales
