The Fortune at the Bottom of the Pyramid. C.K. Prahalad
The Fortune at the Bottom of the Pyramid. Eradicating Poverty Through
Profits. C.K. Prahalad. 2006. ISBN 0131877291. If you areat all like
me and tend to believe that most third world aid projects have limited
effects, then this is a very uplifting book. Prahalad, who wrote
Competing for the Future, has complied several case studies of
initiatives in Mexico, Peru, India and China. These studies give us
ideas on how multinationals and local companies (like ICICI bank,
Cemex, Lever Bros) can make real change with the poorest of the poor,
without NGO and World Bank subsidies and outright grants/loans. This
book turns traditional aid on its head, and for me, gave me some real
hope. A good book and an easy read.
Category: International
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