The Green Banana Papers. Chris Coleman
The Green Banana Papers. Chris Coleman. 2001. ISBN 1887617027. This is a classic for technology marketing. Very pragmatic, easy to read and well laid out. Coleman lays it out for us all in a very direct style. Super useful and one of those keeper books you will come back to again and again. She weaves just enough examples from folks like Geoffrey Moore and Al Reis etc. Some of her worksheets should be in every marketing plan. I liked it the first time I read it and enjoyed the reread.
Category: Lead generation, Marketing
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