Archive for February 7th, 2006

Let My People Go Surfing. Yvon Chouinard.

Let My People Go Surfing. Yvon Chouinard. The education of a reluctant
businessman. 2005. ISBN 1594200726. So if you ever
needed reasons to buy Patagonia products you will get many from this
book. How could such a successful and environmentally
conscious company evolve from one mans desire to build a better mountain
climbing piton just for himself? It is a refreshing and “open komino”
kind of non business business book – perfect for a crowded noisy
airplane, but wait for the paperback. Easy reading but full of good
insight on how the best business decision scan be made for the right
decisions, and not a formulaic Roi model. Patagonia appears to get the
most out of their folks and their clients reward them with handsome
products. Pure Geoffrey Moore triumph of core over context.

Book reviews for the business side of the technology industry.

Category: Leadership, Management

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