Archive for July 3rd, 2005

All Marketers Are Liars. Seth Godin

All Marketers Are Liars. Seth Godin. 2005. ISBN 1591841003. This is one
of his better tomes. In order to say that marketers are liars he means
that they are story tellers. You tell a story that fits and resonates
with the target, then you comply authentically in everything you do to
support the story. Oh, and the story better be true and reamin true
This differs from telling the target everything and achieving nothing.
A library keeper, altough it is very short and always overpriced. It was
just about perfect for a holiday weekend where I was not supposed to
work.

Book reviews for the business side of the technology industry.

Category: Branding, Lead generation, Marketing

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