December 7th 2004
Inside Intuit. Suzanne Taylor, Kathy Schroeder.
Inside Intuit. Suzanne Taylor, Kathy Schroeder. 2003. ISBN 1591391369. How nice to read a business book in our industry written by marketing types. who can write! This follows Intuit from Day One until late last year. I bought it because of the dramatic effect the present CEO Steven Bennet has had by instituting Six Sigma- Process Excellence in the company. The other7/8ths of the book is a delightful bonus. From early successes to picking the wrong channel, working six months with no one getting any salary, to those breakthrough deals to two big winning fights with Microsoft as well the DOJ, this is a definite , buy read and reread book. Its good for entrepreneurs, COOS and CEOs. Amazon has it.
Similar Posts:
- Share of Wallet , a sales metric you need to know, to improve the value of your company
- Coolhunting. Chasing down the next big thing. Peter Gloor & Scott Cooper
- The Microsoft Edge. Julie Bick
- Channel Force. A modern methodology for channel revenue growth. Craig H. Booth
- Death of the PC. The authoritative guide to the decline of the PC and the rise of post-PC devices. Max Baxter-Reynolds.
Category: Management, Marketing, Sales, Strategy
