July 31st 2003
Alliance Advantage. Yves L Doz and Gary Hamel
Alliance Advantage. Yves L Doz and Gary Hamel. ISBN 0875846165. 1998. Hamel wrote Competing for the Future. His easy writing style is evident in this more scholarly and researched book on what it takes to have successful alliances. Their study on when in a companies growth certain types of alliances are more strategically important is tremendously important for companies who look to OEM and distribution deals to extend their market reach. A keeper that you will refer to time and again, make this a library addition. I really enjoyed their in depth analysis of major deals that went well and not so well.
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Category: Management, Marketing, Sales, Strategy, Technology Industry
