June 4th 2020
run_frictionless. Free a founder from a sales role. Antony Coundouris
run_frictionless. Free a founder from a sales role. Antony Coundouris. 2018. A concise road map and workbook on how to build a sales system that allows a founder to step away from daily driving sales. Using four quadrants to lay out the building blocks with many examples and a full case study the author takes you through all the work and stages needed to be followed. The quadrants are
- Who we serve
- What we serve
- Who we are
- How we serve
Under each are many statements of work to be done, how to do it and why you do it.
This is a useful book for any startup founder or those who are still driving all the sales after many years.
There is a better way.
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Category: Leadership, Management, Sales, Strategy