July 18th 2016
how to kill a unicorn. How the world’s hottest innovation factory builds bold ideas that make it to market. Mark Payne.
how to kill a unicorn. How the world’s hottest innovation factory builds bold ideas that make it to market. Mark Payne.2014. ISBN 9780804138734. I really took my time with this book as it contains the kernel of how Fahrenheit 212 works. It is easily one of the better innovation books on the market., right up there with Ed Cattmull’s, Creativity Inc. Payne explains exactly how they and you can follow their experience in getting to those breakthrough great ideas. Key to it is their goal/ belief, ” Its more than great products, it’s great businesses with products igniting them. ‘ A good cross country read , that I am sure you will go back to many times to refresh your thoughts. The book is applicable to all businesses. Its also a concise, easy to read book.
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Category: Management, Strategy
