Launch Tomorrow. From Product Idea to Launch in A Day. Luke Szyrmer
Launch Tomorrow. From Product Idea to Launch in A Day. Luke Szyrmer. This concise and clearly written book is firmly in the Agile marketing camp. If you are looking for a book to get you started on effective landing pages this is a good one. Yet it goes one better. The basic premise is that you want to create effective landing pages to test out product ideas where you do not have a product yet. Brilliant. Test the prospects reaction before you blow the dollars on a product that is likely to fail. Now this may not happen in every market , but the idea has great merit. For years our firm has advocated testing the market to help you build what prospects need/want/will buy rather than having the product come first. Very good book and I recommend if you are in product management/development/marketing you get it!
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