Losing the signal. The untold story behind the extraordinary rise and spectacular fall of Blackberry. J. McNish & S.Sillcoff
Losing the signal. The untold story behind the extraordinary rise and spectacular fall of Blackberry. J. McNish & S.Sillcoff. 2015. ISBN 9781250060174. Two scrappy brilliant guys from Waterloo who set the world on fire ( after many ups and downs) by taking control of on your hip email and then created a smartphone marketplace that was eventually taken over by Apple, Android , Samsung and others. The authors did a tremendous number of interviews and got some very straight goods from the players involved. Rocket Builders was the first Canadian consultancy to use Blackberries and with our clients we were very involved from the early days right to the end. We even wrote a manual for RIM partners. owned shares for quite awhile and saw the disorder first hand. The book has many reasons for the fall, and they are all valid. I look at hubris and a particular Canadian tendency to let the technical guys run marketing, for far too long. The CEOs far outstayed their welcome as they were unable to realize (As few CEOS do) that there comes a time to hand over the reins to real enterprise managers, always long before they know, in order to grow and mature the company. Well written, valuable to any business person and student. Greta for a cross Canada flight. We wish John Shen well.
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Category: Technology Industry
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