How They Started. How 25 good ideas became great companies. Carol Tice & David Lester
How They Started. How 25 good ideas became great companies. Carol Tice & David Lester. 2012. ISBN 9781780591216. A pretty comprehensive list of all-star companies ( Zipcar, Spanx, Dropbox, Microsoft, EA, Pixar, Chipotle, IBM eg) . The authors interviewed the founders and were able to drill down to the core of their stories. I wonder if they ever validated the founders “view of the world” ? This can sometimes be at odds with “what really happened”. E.g. at Rocket Builders we know quite a bit about the EA and RIM stories – and the details here seem to differ. That said the premise of a good idea leading to a great company is still true, although it is tough to stay on top , once you get there.
Category: Leadership, Management
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