Maximizing LinkedIn for Sales and Social Media Marketing.Neil Schaffer.
Nederlands: Linked In icon (Photo credit: Wikipedia)
Maximizing LinkedIn for Sales and Social Media Marketing.Neil Schaffer. 2011. ISBN 9781463685805. The unofficial practical guide to selling and developing B2b business on LinkedIn. This is a good book. We have been developing LinkedIn based strategies for some time now, but there is always something new to learn. Schaeffer is adept with this tool and gave me some great heads up . Eg LinkedInlabs Signal is a deep little known analytic tool we all should be using. I learned about of the Premium professional offer that he found on the site – sweet. Lots more on getting better searches, groups, feeds, company pages and so on. Good writer. Lots of relevant case studies
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Category: Lead generation, Marketing, Sales Efficiency
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