January 30th 2012
Inside Apple. How America’s most advanced- and secretive – company really works. Adam Lashinsky.
Image via CrunchBase
Inside Apple. How America’s most advanced- and secretive – company really works. Adam Lashinsky. 2012. ISBN 9781455512171. (e-book). Unlike the recent Steve Jobs bio, this is a fact filled book on the company and the players (as well as Steve Jobs) that should be on every Apple shareholder and traders reading list. The author is a long time Fortune reporter ( a magazine that Steve Jobs often favored with information over others). You will learn more about the inner workings, strengths and above all the culture of Apple. As a journalist, Lashinsky writes clear concise copy making the book a good read. He succeeds in helping pull back the veil in this company. Highly recommended.
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- ‘Inside Apple’ author Adam Lashinsky discusses Apple secret-keeping and corporate life (9to5mac.com)
- ‘Inside Apple’ author Adam Lashinsky says Apple is antithesis of Google, talks post-Jobs culture (9to5mac.com)
- Inside Apple: one of the most secretive organisations in the world (telegraph.co.uk)
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- Why Apple Keeps New Hires in the Dark (news.dice.com)
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- The Apple Hiring Model – Let Them Work On Fake Products Till We Can Trust Them [Video] (thetechnologycafe.com)
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Category: Branding, Leadership, Management, Marketing, Sales
