Managing Content Marketing. The real world guide for creating passionate subscribers to your brand. Robert Rose & Joe Pulizzi.
Image by ShashiBellamkonda via Flickr
Image by LangleyNewMedia via Flickr
Managing Content Marketing. The real world guide for creating passionate subscribers to your brand. Robert Rose & Joe Pulizzi. 2011. ISBN 9780983330714. Pulizzi is the Godfather of Content Marketing – we used his book Get Content Get Customers in our Content Marketing Program. This book is the business extension of doing the content marketing work in your company. The authors never forget that it is the buyers view point and journey that is important, not your sales process. It does a very good job and is a valuable addition to the growing body of work on Content Marketing. I especially enjoy the very readable concise style of this book as the authors recognize that the reader wants to get right to the job at hand. Their chapter on marketing ROI is likely the best documentation out there at the moment. This is must have book for all marketers. Those who chose not to adapt, choose to fail.
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Category: Content Marketing, Marketing
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