Limitless: A Novel. Alan Glynn
Limitless: A Novel. Alan Glynn. 2011. ISBN 978-0312428877. A thriller that is a now a movie. Chemical addiction to a “be smarter” drug that has some deadly implications. I read this on a North – South flight and it held my interest all the way. Good tight gritty writing. Could be a killer movie if done right.
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Category: Fiction
Enchantment: The Art of Changing Hearts, Minds, and Actions. Guy Kawasaki
Enchantment: The Art of Changing Hearts, Minds, and Actions. Guy Kawasaki. 2011. ISBN 978-1591843795. I willingly buy and read all of Guy Kawasaki ‘s books. This one has the feel of more crowd sourcing than his others. However it still contains some pure Kawaski that you may or may not have received thru his blog. Eg how to set up a pro LinkedIn pp, why and how he used a Facebook product page vs a website for this book, tips on best uses of Youtube and Twitter. He is a pro communicator so this is all useful stuff.
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Category: Communication, Marketing