Marketing Lessons from the Grateful Dead. What every business can learn from the most iconic band in history. David Meerman Scott & Brian Halligan
Marketing Lessons from the Grateful Dead. What every business can learn from the most iconic band in history. David Meerman Scott & Brian Halligan. 2010. ISBN 9780470900529. This is more than a story about the Grateful Dead from two Deadheads. It really does draw lessons from the Dead that are very applicable to today. David Meerman Scott really knows todays marketing “stuff” and Brain Halligan is a founder of Hubspot. Short but not a book to dismiss this is a very good read at the same time.
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