Facebook Marketing. Designing your next marketing campaign. Justin R. Levy.
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Facebook Marketing. Designing your next marketing campaign. Justin R. Levy. 2010. The second edition of a very valuable book that encompasses all the changes to Facebook to date. I found his chapter on setting up Pages to be very valuable. He goes into great detail showing you how to make your corporate Facebook page a valuable marketing asset. One chapter of best practices is worth the price of the book. Easy read worth the time investment
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