Archive for May 20th, 2008

God is a Salesman. Learn from the Master. Mark Stevens.

God is a Salesman. Learn from the Master. Mark Stevens.2008. ISBN 9781599956909. This is a surprisingly cool book. It is more than a good title however. Stevens explains that in a world where men are inclined to disbelieve, to be skeptical, to need evidence prior to trusting others this is not true in only one area, religion. He draws parallels between religious and secular selling. E.g.. He shows how the ways people are drawn to any religion can be used as examples of how a good sales/marketing effort has “drawing vs pushing” power. God does not make cold calls, says Stevens and then he makes a very good case for stopping cold calls as well as losing a dial for dollars mentality. Intellectually the arguments are clear and well presented. A short book that you will enjoy (Stevens is the author of Your Marketing Sucks)

Category: Marketing, Sales

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