March 31st 2008
European Business Customs & Manners. Mary Murray Bosrock
European Business Customs & Manners. Mary Murray Bosrock. 2006. ISBN 0881664979. This covers 31 countries in the EU. There is a very good introductory session with tips etc. for traveller. For each country there is then brief comments on:
- Basic background
- Vital statistics
- The people
- Meeting and greeting
- Names and titles
- Languages
- Conversation
- Body language
- Dining
- Drinking
- Toasting
- Tipping
- Manners
- Dress
- Gifts
- Hostess gifts
- Business gifts
- Helpful hints
- Punctuality
- Corporate Culture
- Structure
- Meetings
- Communication
- Business cards
- Be aware
- Socializing
- Especially for women
- Holidays & Festivals
In helping clients become more familiar with new markets in the EU this has been a very useful resource. A major part of building market relations is building trust. Having a grasp of how to do business in a new country is a help toward building that trust If you are looking at the EU and lack experience this would be a useful book (I just wish more Americans read this type of book before they traveled.) I found the chapter on Spain helpful in understanding business people during my recent visit to Argentina. She has written several books like this
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Category: Travel