October 4th 2006
Selling the Dream. Guy Kawasaki
Selling the Dream. Guy Kawasaki. 1991. ISBN 0887306004. I found this,
his second book, in a remainder bin. I have now read all his books and
enjoy his blog on a regular basis. Aside from an easy, good read, his
writing is always immediately valuable. The advice and insights can be
used for profits and non profits alike. This book is core to internal HR
policy if building your culture is important ( Job 1 according to Jack
Welch). Great, fast, relaxing read, plus it includes the original
Macintosh product introduction plan, still one of the best examples
ever.
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