The Long Tail. Chris Anderson
The Long Tail. Chris Anderson. 2006. ISBN 1401302378. Editor of Wired,
Anderson wrote the seminal article The Long Tail a few years ago.
It sparked an immediate response, as has this book ( even more so pro
and con). The original article forms the bulk of Chaps 1 and 8. It is
worth the read as the discovery of this powerlaw is important to many
visions of the future. It also has ties into the Web 2.0 all power of
content to the visitors model. You should not ignore this work. He is a
journalist, so the book is an easy read and quite compelling. He “wrote”
the book in stages through his blog, so that is also following the most
recent trend in publishing.
Chris has a blog. http://longtail.typepad.com/the_long_tail/
The original wired article
http://www.wired.com/wired/archive/12.10/tail.html
and the Slate counter argument
http://www.slate.com/id/2146225/fr/rss/
Category: Management, Strategy
Direct From Dell. Michael Dell
Direct From Dell. Michael Dell. 2000.ISDN 0887309143. This book gives you insight into what Dell has really achieved. Of course it is a bit vainglorious, but so would be Ellison and others if they wrote their tale. He explains a lot in a very simple easy to read and hard to put down style. (He used a journalist to co-write). There is much new here to read and understand. If you have a COO and or strategy bent, then read this. Currently remaindered at Book Warehouse. Perfect for a plane ride to New York. (He even predicted the current pressure they are getting now that they are ~50% market share)
Category: Management, Strategy
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