The Fall of Advertising & the Rise of PR. Ries and Ries
The Fall of Advertising & the Rise of PR
The Fall of Advertising & the Rise of PR. Al Ries a Laura Ries. 2002. ISBN 0060081988. Advertising is brand maintenance. PR is brand building. So when was the last time you believed an ad and looked for the hot new product? Not! If you are like me you are more susceptible to a piece of new product copy from an industry analyst , generated by good PR. Those of us in Tech have found out the value of PR a long time ago, but this short little book is an excellent lesson. Very readable and quick, the truths keep rolling off the pages, plus the examples are great! This is a keeper, with lessons we should tattoo in a highly visible place.
 
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