January 30th 2005

Business the Rupert Murdoch Way. Stuart Crainer.

Business the Rupert Murdoch Way. Stuart Crainer. 2002. ISBN 1841121509. I picked this up because Murdoch has been so widely successful while other newspaper barons like Robert Maxwell and Conrad Black have flamed out. The core to it seems to be that besides being a widely distributed entrepreneur prone to big risks, Murdoch “knows that the future will be different from today and drives his business to be the first mover in new markets,” Big risks bring big payoffs. His China startegy is very intriguing. However it seems that unless he finds a way to really involve others in his empire, as he appears to be a confirmed driving micromanager, his empire may implode when he is no longer able to manage it day by day. Worth the read and the leadership ten tips. I found it in a bookbin…get it from the library if you are interested. Its a quick easy read, the same author has a book out on Jack Welsh.

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