{"id":97,"date":"2005-12-15T14:35:00","date_gmt":"2005-12-15T22:35:00","guid":{"rendered":"http:\/\/www.regnordman.com\/2005\/12\/15\/lets-get-real-or-lets-not-play-the-demise-of-20th-century-selling\/"},"modified":"2007-02-12T15:08:31","modified_gmt":"2007-02-12T23:08:31","slug":"lets-get-real-or-lets-not-play-the-demise-of-20th-century-selling","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2005\/12\/15\/lets-get-real-or-lets-not-play-the-demise-of-20th-century-selling\/","title":{"rendered":"Lets Get Real or Lets Not Play. The Demise of 20th Century Selling &"},"content":{"rendered":"

Lets Get Real or Lets Not Play. The Demise of 20th Century Selling & the
\nAdvent of Helping Clients Succeed. Mahan Khalsa. 1999. ISBN: 1883219507.
\nBuyers don’t trust sellers. Because they aren’t trusted, sellers have to
\nguess, and often guess wrong. Buyers prove themselves right and create
\nhigher hurdles. And so it goes, with neither client nor consultant
\nachieving success.<\/p>\n

Helping Clients Succeed\u00c2\u2122 is fundamental to the success of any business.
\nThis program teaches you to become totally client-focused, break down
\nthe barriers of dysfunctional business development, and find rewarding,
\nproductive business relationships. With honesty, clarity, and
\nauthenticity, Mahan Khalsa cuts through the nonsense and focuses on
\ngetting results and helping clients succeed. This is avery useful book.
\nIt really helps the salesperson stop guessing and ask those questions
\nthat need to be asked. It truly means getting real.<\/p>\n

Mike Peck pointed this book out to me and it ties into a few others i am
\nreading at the moment as well as work we are doing on improving lead
\ngeneration. It all ties into “truth based” marketing and sales.<\/p>\n