{"id":95,"date":"2005-11-20T18:50:00","date_gmt":"2005-11-21T02:50:00","guid":{"rendered":"http:\/\/www.regnordman.com\/2005\/11\/20\/client-at-the-core-aquila-marcus\/"},"modified":"2007-02-12T18:36:34","modified_gmt":"2007-02-13T02:36:34","slug":"client-at-the-core-aquila-marcus","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2005\/11\/20\/client-at-the-core-aquila-marcus\/","title":{"rendered":"Client at the Core. Aquila &#038; Marcus"},"content":{"rendered":"<p class=\"mobile-post\">Client at the Core. August J. Aquila &amp; Bruce W. Marcus. 2004. ISBN<br \/>\n0471453137.<br \/>\nMarketing and Managing Today&#8217;s Professional Services Firm. This is an<br \/>\nextension of Maister&#8217;s work<br \/>\non Professional Services Firm management. Although all the examples<br \/>\nrefer to accountants and lawyers,<br \/>\nthe content is very germane to any service firm. The thrust is to<br \/>\neducate the services professional on the<br \/>\nrelationship of marketing. sales to management of the firm. The book<br \/>\ndoes an admirable job. In our  practise we are very often retained to address the daily struggle thatservices firms come up against in these areas.<br \/>\nIn the corporate world the management solutions to these issues are<br \/>\nrecognized and addressed. Professionals by  their nature of being professionals in a practise area are not trained or educated in the management tools needed to achieve<br \/>\nthese goals. Plus time spent away from &#8220;practise&#8221; to address these areas<br \/>\ncomes often at the detriment of the firm. Excellent book and very timely. If the issue is relevant, a library keeper (easy read too).<br \/>\n<iframe src=\"http:\/\/rcm-ca.amazon.ca\/e\/cm?t=wwwrocketbuil-20&amp;o=15&amp;p=8&amp;l=as1&amp;asins=0471453137&amp;=1&amp;fc1=000000&amp;IS2=1&amp;lt1=_blank&amp;lc1=0000ff&amp;bc1=000000&amp;bg1=ffffff&amp;f=ifr\" style=\"width: 120px; height: 240px\" marginwidth=\"0\" marginheight=\"0\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n<\/p>\n<p class=\"blogger-post-footer\">Book reviews for the business side of the technology industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Client at the Core. August J. Aquila &amp; Bruce W. Marcus. 2004. ISBN 0471453137. Marketing and Managing Today&#8217;s Professional Services Firm. This is an extension of Maister&#8217;s work on Professional Services Firm management. Although all the examples refer to accountants and lawyers, the content is very germane to any service firm. The thrust is to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,9],"tags":[],"_links":{"self":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/95"}],"collection":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/comments?post=95"}],"version-history":[{"count":0,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/95\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/media?parent=95"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/categories?post=95"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/tags?post=95"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}