{"id":933,"date":"2009-01-07T12:36:03","date_gmt":"2009-01-07T20:36:03","guid":{"rendered":"http:\/\/www.regnordman.com\/?p=933"},"modified":"2009-01-07T12:36:03","modified_gmt":"2009-01-07T20:36:03","slug":"whats-with-all-this-selling-in-a-down-economy-stuff","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2009\/01\/07\/whats-with-all-this-selling-in-a-down-economy-stuff\/","title":{"rendered":"Whats with all this &#8220;Selling in a Down Economy&#8221; stuff?"},"content":{"rendered":"<div class=\"zemanta-img\" style=\"margin: 1em; float: left; display: block;\">\n<div>\n<dl class=\"wp-caption\" style=\"width: 164px;\">\n<dt class=\"wp-caption-dt\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/commons.wikipedia.org\/wiki\/Image:Key_delete.jpg');\"  href=\"http:\/\/commons.wikipedia.org\/wiki\/Image:Key_delete.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"Delete key on PC keyboard\" src=\"http:\/\/upload.wikimedia.org\/wikipedia\/commons\/2\/2c\/Key_delete.jpg\" alt=\"Delete key on PC keyboard\" width=\"154\" height=\"164\" \/><\/a><\/dt>\n<dd class=\"wp-caption-dd zemanta-img-attribution\" style=\"font-size: 0.8em;\">Image via <a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/commons.wikipedia.org\/wiki\/Image:Key_delete.jpg');\"  href=\"http:\/\/commons.wikipedia.org\/wiki\/Image:Key_delete.jpg\">Wikipedia<\/a><\/dd>\n<\/dl>\n<\/div>\n<\/div>\n<p>Whats with this &#8220;Selling in a Down Economy&#8221; stuff?\u00a0 Consider this my 2009 rant.\u00a0 I am getting really tired of my inbox and RSS feeds being filled with undifferentiated sales stuff using phrases like:<\/p>\n<ul>\n<li>Increase margins and profits with&#8230;<\/li>\n<li>Selling in a down economy<\/li>\n<li>When the going gets tough&#8230;.<\/li>\n<li>Sales secrets for challenging times&#8230;<\/li>\n<li>When your sales manager just does not understand &#8230;<\/li>\n<\/ul>\n<p>At this rate I will wear out my Delete key.<\/p>\n<p>Who writes this stuff?\u00a0 (It must be salesmen) Why would I even open up the message &#8211; when it looks like everyone else?\u00a0 If everyone else is saying this, why does that make it a good idea for you to?\u00a0\u00a0 How does selling like everyone else show that you are different ?<\/p>\n<p>To be effective in any market you need to be seen as different (Differentiation people!),\u00a0 regardless of the economy. The whole premise of being precise is to match your message more exactly than your competition to the <a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/en.wikipedia.org\/wiki\/Target_audience');\" class=\"zem_slink\" title=\"Target audience\" rel=\"wikipedia\"  href=\"http:\/\/en.wikipedia.org\/wiki\/Target_audience\">target audience<\/a>. Different people need and read different &#8220;precise&#8221; messages.<\/p>\n<p>Think about it.\u00a0 you know in your heart that you want to be talked to about things you are interested in, by people who quickly show they will not waste your time.\u00a0 That will not happen if they look and sound like everyone else.\u00a0 And that&#8217;s 30.<\/p>\n<div class=\"zemanta-img zemanta-action-dragged\" style=\"margin: 1em; float: left; display: block;\">\n<div>\n<dl class=\"wp-caption\" style=\"width: 212px;\">\n<dt class=\"wp-caption-dt\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/commons.wikipedia.org\/wiki\/Image:RSS_P78_01.jpg');\"  href=\"http:\/\/commons.wikipedia.org\/wiki\/Image:RSS_P78_01.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"RSS Sea Dragon (P78) of the Republic of Singap...\" src=\"http:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/2\/26\/RSS_P78_01.jpg\/202px-RSS_P78_01.jpg\" alt=\"RSS Sea Dragon (P78) of the Republic of Singap...\" width=\"202\" height=\"302\" \/><\/a><\/dt>\n<dd class=\"wp-caption-dd zemanta-img-attribution\" style=\"font-size: 0.8em;\">Image via <a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/commons.wikipedia.org\/wiki\/Image:RSS_P78_01.jpg');\"  href=\"http:\/\/commons.wikipedia.org\/wiki\/Image:RSS_P78_01.jpg\">Wikipedia<\/a><\/dd>\n<\/dl>\n<\/div>\n<\/div>\n<h6 class=\"zemanta-related-title\" style=\"font-size: 1em;\">Related articles by Zemanta<\/h6>\n<ul class=\"zemanta-article-ul\">\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/myventurepad.com\/MVP\/44918');\"  href=\"http:\/\/myventurepad.com\/MVP\/44918\">Don&#8217;t Give Up Too Soon<\/a><\/li>\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/regnordman.com\/2008\/10\/27\/making-the-number-how-to-use-sales-benchmarking-to-drive-performance-alexander-batels-drapeau\/');\"  href=\"http:\/\/regnordman.com\/2008\/10\/27\/making-the-number-how-to-use-sales-benchmarking-to-drive-performance-alexander-batels-drapeau\/\">Making the Number. How to use sales benchmarking to drive performance. Alexander, Batels &amp; Drapeau<\/a><\/li>\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.articlesbase.com\/article.php?aid=655214&amp;pid=6775764102');\"  href=\"http:\/\/www.articlesbase.com\/article.php?aid=655214&amp;pid=6775764102\">Using Selling Manager to Boost Your Ebay Home Business<\/a><\/li>\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/fromtheheartsalestraining.com\/blog\/beware-of-the-vampires-dressed-like-sales-people\/');\"  href=\"http:\/\/fromtheheartsalestraining.com\/blog\/beware-of-the-vampires-dressed-like-sales-people\/\">Beware of The Vampires Dressed Like Sales People<\/a><\/li>\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.articlesbase.com\/article.php?aid=671986&amp;pid=6775764102');\"  href=\"http:\/\/www.articlesbase.com\/article.php?aid=671986&amp;pid=6775764102\">Blogging: How to Profit From a Blog<\/a><\/li>\n<\/ul>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/reblog.zemanta.com\/zemified\/1dd9f496-190f-4bca-b339-4976bd03782b\/');\" class=\"zemanta-pixie-a\" title=\"Zemified by Zemanta\"  href=\"http:\/\/reblog.zemanta.com\/zemified\/1dd9f496-190f-4bca-b339-4976bd03782b\/\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: medium none; float: right;\" src=\"http:\/\/img.zemanta.com\/reblog_b.png?x-id=1dd9f496-190f-4bca-b339-4976bd03782b\" alt=\"Reblog this post [with Zemanta]\" \/><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Whats with this &#8220;Selling in a Down Economy&#8221; stuff?  Consider this my 2009 rant.  I am getting really tired of my inbox and RSS feeds being filled with undifferentiated sales stuff using phrases like:<\/p>\n<p>    * Increase margins and profits with&#8230;<br \/>\n    * Selling in a down economy<br \/>\n    * When the going gets tough&#8230;.<br \/>\n    * Sales secrets for challenging times&#8230;<br \/>\n    * When your sales manager just does not understand &#8230;<\/p>\n<p>At this rate I will wear out my Delete key.<\/p>\n<p>Who writes this stuff?  (It must be their own idea) Why would I even open up the message &#8211; when it looks like everyone else?  If everyone else is saying this , why does that make it a good idea for you to?   How does selling like everyone else show that you are different ?<\/p>\n<p>To be effective in any market you need to be seen as different (Differentiation people!) , regardless of the economy. The whole premise of being precise is to match your message more exactly than your competition to the target audience. Different people need and read different &#8220;precise&#8221; messages.<\/p>\n<p>Think about it.  you know in your heart that you want to be talked to about things you are interested in, by people who quickly show they will not waste your time.  That will not happen if they look and sound like everyone else.  And that&#8217;s 30.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,19],"tags":[277,276,274,272,2761,95,275,273],"_links":{"self":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/933"}],"collection":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/comments?post=933"}],"version-history":[{"count":4,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/933\/revisions"}],"predecessor-version":[{"id":937,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/933\/revisions\/937"}],"wp:attachment":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/media?parent=933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/categories?post=933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/tags?post=933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}