{"id":9052,"date":"2017-04-17T08:44:40","date_gmt":"2017-04-17T16:44:40","guid":{"rendered":"http:\/\/www.regnordman.com\/?p=9052"},"modified":"2017-04-17T08:44:40","modified_gmt":"2017-04-17T16:44:40","slug":"hacking-marketing-agile-practices-to-make-marketing-smarter-faster-and-more-innovative-scott-brinker","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2017\/04\/17\/hacking-marketing-agile-practices-to-make-marketing-smarter-faster-and-more-innovative-scott-brinker\/","title":{"rendered":"Hacking Marketing. Agile practices to make marketing smarter, faster, and more innovative.  Scott Brinker."},"content":{"rendered":"<p><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/commons.wikipedia.org\/wiki\/File:Business_Feedback_Loop_PNG_version.png');\"  href=\"http:\/\/commons.wikipedia.org\/wiki\/File:Business_Feedback_Loop_PNG_version.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"zemanta-img-inserted zemanta-img-configured\" title=\"English: A business ideally is continually see...\" alt=\"English: A business ideally is continually see...\" src=\"\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/4\/4f\/Business_Feedback_Loop_PNG_version.png\/75px-Business_Feedback_Loop_PNG_version.png\" width=\"75\" height=\"56\" \/><\/a><\/p>\n<p>Hacking Marketing. Agile practices to make marketing smarter, faster, and more innovative. \u00a0Scott Brinker. \u00a02016. ISBN 9781119183174. \u00a0 The author makes a terrific analysis of how today&#8217;s digital marketing has evolved and the need for marketers to develop and maintain new skills. \u00a0 The application of agile tools and techniques to all aspects of marketing just makes so much sense. The author does an excellent job in showing how this is as much a management \u00a0tool as a software tool. Highly recommended for any and all marketers and schools of marketing.<\/p>\n<h6 class=\"zemanta-related-title\" style=\"font-size: 1em;\">Related articles<\/h6>\n<ul class=\"zemanta-article-ul zemanta-article-ul-image\" style=\"margin: 0; padding: 0; overflow: hidden;\">\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.business2community.com\/marketing\/marketing-technology-adoption-driving-innovation-01731162');\" style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\"  href=\"http:\/\/www.business2community.com\/marketing\/marketing-technology-adoption-driving-innovation-01731162\" target=\"_blank\"><img decoding=\"async\" style=\"padding: 0; margin: 0; border: 0; display: block; width: 80px; max-width: 100%;\" alt=\"\" src=\"\/\/i.zemanta.com\/376514319_80_80.jpg\" \/><\/a><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.business2community.com\/marketing\/marketing-technology-adoption-driving-innovation-01731162');\" style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 83px; padding: 5px 2px 0 2px; background-image: none;\"  href=\"http:\/\/www.business2community.com\/marketing\/marketing-technology-adoption-driving-innovation-01731162\" target=\"_blank\">How Marketing Technology Adoption Is Driving Innovation<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.business2community.com\/expert-interviews\/digital-transformation-starts-ends-customer-01718357');\" style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\"  href=\"http:\/\/www.business2community.com\/expert-interviews\/digital-transformation-starts-ends-customer-01718357\" target=\"_blank\"><img decoding=\"async\" style=\"padding: 0; margin: 0; border: 0; display: block; width: 80px; max-width: 100%;\" alt=\"\" src=\"\/\/i.zemanta.com\/376209613_80_80.jpg\" \/><\/a><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.business2community.com\/expert-interviews\/digital-transformation-starts-ends-customer-01718357');\" style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 83px; padding: 5px 2px 0 2px; background-image: none;\"  href=\"http:\/\/www.business2community.com\/expert-interviews\/digital-transformation-starts-ends-customer-01718357\" target=\"_blank\">Digital Transformation Starts and Ends With Your Customer<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/davidcummings.org\/2016\/12\/15\/gaps-in-marketing-technology\/');\" style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\"  href=\"https:\/\/davidcummings.org\/2016\/12\/15\/gaps-in-marketing-technology\/\" target=\"_blank\"><img decoding=\"async\" style=\"padding: 0; margin: 0; border: 0; display: block; width: 80px; max-width: 100%;\" alt=\"\" src=\"\/\/i.zemanta.com\/376503256_80_80.jpg\" \/><\/a><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/davidcummings.org\/2016\/12\/15\/gaps-in-marketing-technology\/');\" style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 83px; padding: 5px 2px 0 2px; background-image: none;\"  href=\"https:\/\/davidcummings.org\/2016\/12\/15\/gaps-in-marketing-technology\/\" target=\"_blank\">Gaps in Marketing Technology<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.marketingprofs.com\/charts\/2016\/31303\/marketers-top-investment-priorities-for-2017');\" style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\"  href=\"http:\/\/www.marketingprofs.com\/charts\/2016\/31303\/marketers-top-investment-priorities-for-2017\" target=\"_blank\"><img decoding=\"async\" style=\"padding: 0; margin: 0; border: 0; display: block; width: 80px; max-width: 100%;\" alt=\"\" src=\"\/\/i.zemanta.com\/376554832_80_80.jpg\" \/><\/a><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.marketingprofs.com\/charts\/2016\/31303\/marketers-top-investment-priorities-for-2017');\" style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 83px; padding: 5px 2px 0 2px; background-image: none;\"  href=\"http:\/\/www.marketingprofs.com\/charts\/2016\/31303\/marketers-top-investment-priorities-for-2017\" target=\"_blank\">Marketers&#8217; Top Investment Priorities for 2017<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.marketingprofs.com\/charts\/2016\/31253\/the-top-20-digital-marketing-influencers');\" style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\"  href=\"http:\/\/www.marketingprofs.com\/charts\/2016\/31253\/the-top-20-digital-marketing-influencers\" target=\"_blank\"><img decoding=\"async\" style=\"padding: 0; margin: 0; border: 0; display: block; width: 80px; max-width: 100%;\" alt=\"\" src=\"\/\/i.zemanta.com\/376359712_80_80.jpg\" \/><\/a><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.marketingprofs.com\/charts\/2016\/31253\/the-top-20-digital-marketing-influencers');\" style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 83px; padding: 5px 2px 0 2px; background-image: none;\"  href=\"http:\/\/www.marketingprofs.com\/charts\/2016\/31253\/the-top-20-digital-marketing-influencers\" target=\"_blank\">The Top 20 Digital Marketing Influencers<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p> The author makes a terrific analysis of how today&#8217;s digital marketing has evolved and the need for marketers to develop and maintain new skills.   The application of agile tools and techniques to all aspects of marketing just makes so much sense. The author does an excellent job in showing how this is as much a management  tool as a software tool. Highly recommended for any and all marketers and schools of marketing. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1079,1538,8],"tags":[2780,192,2446,60,2740,212],"_links":{"self":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/9052"}],"collection":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/comments?post=9052"}],"version-history":[{"count":3,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/9052\/revisions"}],"predecessor-version":[{"id":9191,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/9052\/revisions\/9191"}],"wp:attachment":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/media?parent=9052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/categories?post=9052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/tags?post=9052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}