{"id":8143,"date":"2016-05-24T06:55:10","date_gmt":"2016-05-24T14:55:10","guid":{"rendered":"http:\/\/www.regnordman.com\/?p=8143"},"modified":"2016-05-24T07:00:45","modified_gmt":"2016-05-24T15:00:45","slug":"launch-tomorrow-from-product-idea-to-launch-in-a-day-luke-szyrmer","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2016\/05\/24\/launch-tomorrow-from-product-idea-to-launch-in-a-day-luke-szyrmer\/","title":{"rendered":"Launch Tomorrow. From Product Idea to Launch in A Day. Luke Szyrmer"},"content":{"rendered":"<p><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/en.wikipedia.org\/wiki\/File:Process-data_model_NPL.jpg');\"  href=\"http:\/\/en.wikipedia.org\/wiki\/File:Process-data_model_NPL.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"zemanta-img-inserted zemanta-img-configured\" title=\"Figure 3: New Product Launch process-data model\" alt=\"Figure 3: New Product Launch process-data model\" src=\"\/\/upload.wikimedia.org\/wikipedia\/en\/thumb\/8\/8f\/Process-data_model_NPL.jpg\/75px-Process-data_model_NPL.jpg\" width=\"75\" height=\"136\" \/><\/a><\/p>\n<p>Launch Tomorrow. From Product Idea to Launch in A Day. Luke Szyrmer. This concise and clearly written book is firmly in the Agile marketing camp. \u00a0If you \u00a0are looking for a book to get you started on effective landing pages this is a good one. \u00a0Yet it goes one better. The basic premise is that you want to create effective landing pages to test out product ideas where you do not have a product yet. \u00a0 Brilliant. Test the prospects reaction before you blow the dollars on a product that is likely to fail. \u00a0Now this may not happen in every market , but the idea has great merit. \u00a0For years our firm has advocated testing the market to help you build what prospects need\/want\/will buy rather than having the product come first. \u00a0 Very good book and I recommend if you are in product management\/development\/marketing you get it!<\/p>\n<h6 class=\"zemanta-related-title\" style=\"font-size: 1em;\">Related articles<\/h6>\n<ul class=\"zemanta-article-ul zemanta-article-ul-image\" style=\"margin: 0; padding: 0; overflow: hidden;\">\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/500.co\/startup-landing-page-teardowns\/');\" style=\"box-shadow: 0px 0px 4px #999; 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If you  are looking for a book to get you started on effective landing pages this is a good one.  Yet it goes one better. The basic premise is that you want to create effective landing pages to test out product ideas where you do not have a product yet.   Brilliant. Test the prospects reaction before you blow the dollars on a product that is likely to fail.  Now this may not happen in every market , but the idea has great merit.  For years our firm has advocated testing the market to help you build what prospects need\/want\/will buy rather than having the product come first.   Very good book and I recommend if you are in product management\/development\/marketing you get it!<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2398,2399,2397,2396,2768,60,2778,2761],"_links":{"self":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/8143"}],"collection":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/comments?post=8143"}],"version-history":[{"count":4,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/8143\/revisions"}],"predecessor-version":[{"id":8671,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/8143\/revisions\/8671"}],"wp:attachment":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/media?parent=8143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/categories?post=8143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/tags?post=8143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}