<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"Internet Dough. Create a business internet strategy to make more dough. Don Philabaum. 2008. The numbers of ebooks that are finding my inbox is rising by the week. One of the best is this one. Internet Dough (200pp) is well researched, with thoughtful comments and examples. It is very current on all the various Web 2.0 applications. If you are a marketing person, who is looking for one volume to point you in the right direction with all this “stuff” then I recommend this book.
\nThe book offers:
\n\u00b7 Dozens of best practices and examples of how companies have adopted Internet strategies.
\n\u00b7 Proven technologies they can immediately get started with.
\n\u00b7 30 exercises to help the reader develop an Internet strategy for their firm.
\n\u00b7 5 critical elements to include in a business Internet strategy.
\nHis strongest part is the chapter on ROI. It is one of the better analysis I have seen.<\/p>\n
If you want a version of the book goto www.internetdough.net\/book .<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[147,154,153,151,152],"_links":{"self":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/800"}],"collection":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/comments?post=800"}],"version-history":[{"count":5,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/800\/revisions"}],"predecessor-version":[{"id":805,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/800\/revisions\/805"}],"wp:attachment":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/media?parent=800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/categories?post=800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/tags?post=800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}