{"id":7724,"date":"2015-03-01T09:06:20","date_gmt":"2015-03-01T17:06:20","guid":{"rendered":"http:\/\/www.regnordman.com\/?p=7724"},"modified":"2015-03-01T09:06:20","modified_gmt":"2015-03-01T17:06:20","slug":"value-proposition-design-how-to-create-products-and-services-customers-want-osterwalder-pigneur-bernarda-smith","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2015\/03\/01\/value-proposition-design-how-to-create-products-and-services-customers-want-osterwalder-pigneur-bernarda-smith\/","title":{"rendered":"Value Proposition Design. How to create products and services customers want.  Osterwalder, Pigneur, Bernarda &#038; Smith"},"content":{"rendered":"<p><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/commons.wikipedia.org\/wiki\/File:Business_Model_Canvas.png');\"  href=\"http:\/\/commons.wikipedia.org\/wiki\/File:Business_Model_Canvas.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"zemanta-img-inserted zemanta-img-configured\" title=\"Business Model Canvas Poster download (http:\/\/...\" alt=\"Business Model Canvas Poster download (http:\/\/...\" src=\"\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/1\/10\/Business_Model_Canvas.png\/350px-Business_Model_Canvas.png\" width=\"350\" height=\"233\" \/><\/a><\/p>\n<p>Value Proposition Design. How to create products and services customers want.\u00a0 Osterwalder, Pigneur, Bernarda &amp; Smith. 2014. ISBN 9781118968055. A textbook, workbook and piece of graphic art all in one.\u00a0\u00a0 In our practise we help companies discover their value proposition and it is quite a bit of hard work for them.\u00a0 This is a thorough look at the process with a terrific front end explanation as to why this is so important.\u00a0\u00a0 the book is a significant contribution to the field.\u00a0 It should be required reading for all technology companies ( and more) . Clearly written , but you will need a lot of thinking time as you work through this process.<\/p>\n<h6 class=\"zemanta-related-title\" style=\"font-size: 1em;\">Related articles<\/h6>\n<ul class=\"zemanta-article-ul zemanta-article-ul-image\" style=\"margin: 0; padding: 0; overflow: hidden;\">\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/colleensharen.wordpress.com\/2014\/11\/10\/whats-in-it-for-me-the-value-proposition-explained\/');\" style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\"  href=\"http:\/\/colleensharen.wordpress.com\/2014\/11\/10\/whats-in-it-for-me-the-value-proposition-explained\/\" target=\"_blank\"><img decoding=\"async\" style=\"padding: 0; margin: 0; border: 0; display: block; width: 80px; max-width: 100%;\" alt=\"\" src=\"\/\/i.zemanta.com\/309067975_80_80.jpg\" \/><\/a><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/colleensharen.wordpress.com\/2014\/11\/10\/whats-in-it-for-me-the-value-proposition-explained\/');\" style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 83px; padding: 5px 2px 0 2px; background-image: none;\"  href=\"http:\/\/colleensharen.wordpress.com\/2014\/11\/10\/whats-in-it-for-me-the-value-proposition-explained\/\" target=\"_blank\">What&#8217;s in it for me? The Value Proposition Explained<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/pivotallabs.com\/what-is-a-value-proposition-and-why-do-you-need-one\/');\" style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\"  href=\"http:\/\/pivotallabs.com\/what-is-a-value-proposition-and-why-do-you-need-one\/\" target=\"_blank\"><img decoding=\"async\" style=\"padding: 0; margin: 0; border: 0; display: block; width: 80px; max-width: 100%;\" alt=\"\" src=\"\/\/i.zemanta.com\/noimg_3_80_80.jpg\" \/><\/a><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/pivotallabs.com\/what-is-a-value-proposition-and-why-do-you-need-one\/');\" style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 83px; padding: 5px 2px 0 2px; background-image: none;\"  href=\"http:\/\/pivotallabs.com\/what-is-a-value-proposition-and-why-do-you-need-one\/\" target=\"_blank\">What Is a Value Proposition and Why Do You Need One? (Part 1)<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.linkedin.com\/pulse\/uber-airbnb-challenges-two-sided-markets-roderick-huiskamp');\" style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\"  href=\"https:\/\/www.linkedin.com\/pulse\/uber-airbnb-challenges-two-sided-markets-roderick-huiskamp\" target=\"_blank\"><img decoding=\"async\" style=\"padding: 0; margin: 0; border: 0; display: block; width: 80px; max-width: 100%;\" alt=\"\" src=\"\/\/i.zemanta.com\/328981419_80_80.jpg\" \/><\/a><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.linkedin.com\/pulse\/uber-airbnb-challenges-two-sided-markets-roderick-huiskamp');\" style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 83px; padding: 5px 2px 0 2px; background-image: none;\"  href=\"https:\/\/www.linkedin.com\/pulse\/uber-airbnb-challenges-two-sided-markets-roderick-huiskamp\" target=\"_blank\">Uber &amp; Airbnb: the challenges in two-sided markets<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p> In our practise we help companies discover their value proposition and it is quite a bit of hard work for them.  This is a thorough look at the process with a terrific front end explanation as to why this is so important.   the book is a significant contribution to the field.  It should be required reading for all technology companies ( and more) . Clearly written , but you will need a lot of thinking time as you work through this process. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[373,1804,9,1],"tags":[2209,926],"_links":{"self":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/7724"}],"collection":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/comments?post=7724"}],"version-history":[{"count":4,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/7724\/revisions"}],"predecessor-version":[{"id":7868,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/7724\/revisions\/7868"}],"wp:attachment":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/media?parent=7724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/categories?post=7724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/tags?post=7724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}