{"id":753,"date":"2008-09-19T16:45:51","date_gmt":"2008-09-20T00:45:51","guid":{"rendered":"http:\/\/www.regnordman.com\/?p=753"},"modified":"2008-09-19T16:45:51","modified_gmt":"2008-09-20T00:45:51","slug":"strategic-alliances-three-ways-to-make-them-work-steve-steinhilber","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2008\/09\/19\/strategic-alliances-three-ways-to-make-them-work-steve-steinhilber\/","title":{"rendered":"Strategic Alliances. Three ways to make them work. Steve Steinhilber"},"content":{"rendered":"
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Image by Manuel Cernuda via Flickr<\/p><\/div>\n<\/div>\n

Strategic Alliances<\/a>. Three ways to make them work. Steve Steinhilber. 2008 (November) ISBN 9781422125885. Harvard Press has a good one here in the Memo to the CEO series. The author is Cisco’s<\/a> head of Alliances and he has greated the desktop workbook on the subject.\u00a0 There is utility for the smallest to largest company here – especially when the pundits tell us that ina down economy you need more alliances in order to weather the storm. I found the section on the attributes of the alliance executive valuable as I am often called to help clients select such a person. Stenhilbers ideas aligned with my own, but I also found his lead item that this person should have cross functional experience (even as far as being\u00a0 a CEO of a smaller firm) to be very insightful . Many times companies will select as strong salesperson for the role and they all too often are found lacking.\u00a0 This is tough on all parties.\u00a0 A very easy and quick (112pp) read. Watch for it.<\/p>\n

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Image by Shutterhack via Flickr<\/p><\/div>\n<\/div>\n

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