{"id":737,"date":"2008-09-15T17:56:54","date_gmt":"2008-09-16T01:56:54","guid":{"rendered":"http:\/\/www.regnordman.com\/?p=737"},"modified":"2008-09-28T16:46:29","modified_gmt":"2008-09-29T00:46:29","slug":"buying-facilitation-the-new-way-to-sell-that-influences-expands-decisions-sharon-drew-morgen","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2008\/09\/15\/buying-facilitation-the-new-way-to-sell-that-influences-expands-decisions-sharon-drew-morgen\/","title":{"rendered":"Buying Facilitation. The new way to sell that influences & expands decisions. Sharon Drew Morgen."},"content":{"rendered":"
\"HSBC<\/a>Image via Wikipedia<\/a> <\/span><\/div>\n

Buying Facilitation. The new way to sell that influences & expands decisions. Sharon Drew Morgen.2003. ISBN 0964355302.\u00a0 This New York Times best selling author was a recent discovery,\u00a0 via Steve Flashman<\/a>.<\/p>\n

This\u00a0 is an insightful look at sales qualification, as we’ve known it. She believes that there are actually two aspects to sales – first the product placement end, and then the buying decision end; We’ve always assumed that buyers understood their needs, were ready to buy, and we the sales team only needed to understand pain and solution issues. i.e. the buying decision end. Up to now we may have ignored the product placement front end.<\/p>\n

In this simple book, Sharon Drew Morgen breaks down those things that buyers go through before they are ready\/willing to buy or fix their problem.\u00a0 This book tells you where they go and what they are doing, while you are waiting for their response . She describes where buyers go when they say ‘I’ll call you back’ and what is taking so long, and gives insights into ways to greatly diminish the sales cycle (hint:it’s about their internal decision making issues),<\/p>\n

This book explains Morgen Buying Facilitation Method(R) that is a decision facilitation approach to teach buyers how to line up all of the internal decisions they need to make, before introducing the product and solution.\u00a0\u00a0 Sales has up to now not had the tools to help manage the very front end of the sales equation.\u00a0 If you want to become one of the top 5% sales people , while\u00a0 serving the customer better than you are today,\u00a0 buy this easy to read book.<\/p>\n

Because she does not agree with the main stream “this is just the way sales is ” mindset , her writings have not been picked up as much as they could be.\u00a0 This is not a cookie cutter process she describes and it still requires a strong dedication to your learning process. This lady has shown us a better way to gain an early understanding of the buyers process.\u00a0\u00a0 This is another big step on the way\u00a0 to prevent much of the waste we see in selling.<\/p>\n

You can pick up a copy here.<\/a><\/p>\n

She has lots of content on her website www.newsalesparadigm.com<\/p>\n

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