{"id":723,"date":"2008-09-13T16:28:03","date_gmt":"2008-09-14T00:28:03","guid":{"rendered":"http:\/\/www.regnordman.com\/?p=723"},"modified":"2008-09-14T16:24:41","modified_gmt":"2008-09-15T00:24:41","slug":"marketing-for-construction-steve-flashman","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2008\/09\/13\/marketing-for-construction-steve-flashman\/","title":{"rendered":"Marketing for Construction. Steve Flashman."},"content":{"rendered":"
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Marketing for Construction. Steve Flashman. 2008.\u00a0 e-book.\u00a0 The title is correct, yet this is also a very good introduction to sales oriented marketing for people new to the game or\u00a0 who just want to know more.\u00a0 I really enjoyed this book and found lots of depth in it.\u00a0 From his 101 marketing ideas through to his analysis of the evolution of sales approaches, the book is well thought out, well written and refreshing.\u00a0 His section on lead research questions and partnering are relevant to every field.\u00a0 It has a distinct UK focus with lots of detail about that construction market, but do not let that stop\u00a0 you from purchasing this.\u00a0 I am going to follow up on his analysis of the LEED<\/a> style an applications to all manners of building “green”\u00a0 He talks about applying lean thinking<\/a> to marketing and I am especially intrigued by this.<\/p>\n

You can learn more at www.ontheboxmarketing.com
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