{"id":6953,"date":"2014-05-23T08:26:49","date_gmt":"2014-05-23T16:26:49","guid":{"rendered":"http:\/\/www.regnordman.com\/?p=6953"},"modified":"2014-05-23T08:26:49","modified_gmt":"2014-05-23T16:26:49","slug":"the-new-rules-of-lead-generation-proven-strategies-to-maximize-marketing-roi-david-t-scott","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2014\/05\/23\/the-new-rules-of-lead-generation-proven-strategies-to-maximize-marketing-roi-david-t-scott\/","title":{"rendered":"The New Rules of Lead Generation. Proven strategies to maximize marketing roi. David T. Scott"},"content":{"rendered":"<p><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.flickr.com\/photos\/18832903@N00\/2350668952');\"  href=\"http:\/\/www.flickr.com\/photos\/18832903@N00\/2350668952\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"zemanta-img-inserted zemanta-img-configured\" title=\"Tigre Market 2\" alt=\"Tigre Market 2\" src=\"http:\/\/farm3.static.flickr.com\/2141\/2350668952_17727b6e65_n.jpg\" width=\"320\" height=\"240\" \/><\/a><\/p>\n<p>The New Rules of Lead Generation. Proven strategies to maximize marketing roi. David T. Scott. 2013. ISBN 9780814432617.\u00a0 The author is certainly very experienced in this role and topic.\u00a0\u00a0 His point of view is measurement and so he gives a great baseline education for applying measurement to the suite of marketing tools available.\u00a0\u00a0 He says this book is for companies that have whole teams to execute on sales and marketing and I tend to agree.\u00a0 Most small companies\u00a0 are really resource constrained.\u00a0\u00a0 That said, his first five chapters are some of the best setup for any marketing team I have found so far. He brings a refreshing and pragmatic view to how sales and marketing should work together.\u00a0\u00a0 He has a little something for everyone on these chapters and the ideas work.\u00a0 In his ending chapters he talks about some good tools, however this is the only flaw in the book as time is not kind to this type of example as some of the tools discussed are no longer available.\u00a0 I enjoyed how he differentiates between the high value\u00a0 marketing generated leads and lesser value sales generated leads.\u00a0 Good cross country air flight read &#8211; Easy to read style as well.<\/p>\n<h6 class=\"zemanta-related-title\" style=\"font-size: 1em;\">Related articles<\/h6>\n<ul class=\"zemanta-article-ul\">\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.business2community.com\/books\/the-new-rules-of-lead-generation-book-review-0507615');\"  href=\"http:\/\/www.business2community.com\/books\/the-new-rules-of-lead-generation-book-review-0507615\" target=\"_blank\">The New Rules of Lead Generation Book Review<\/a> (business2community.com)<\/li>\n<\/ul>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: none; float: right;\" alt=\"\" src=\"http:\/\/img.zemanta.com\/pixy.gif?x-id=769665ad-7f24-4652-a286-b5acd8655a9a\" \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The author is certainly very experienced in this role and topic.   His point of view is measurement and so he gives a great baseline education for applying measurement to the suite of marketing tools available.   He says this book is for companies that have whole teams to execute on sales and marketing and I tend to agree.  Most small companies  are really resource constrained.   That said, his first five chapters are some of the best setup for any marketing team I have found so far. He brings a refreshing and pragmatic view to how sales and marketing should work together.   He has a little something for everyone on these chapters and the ideas work.  In his ending chapters he talks about some good tools, however this is the only flaw in the book as time is not kind to this type of example as some of the tools discussed are no longer available.  I enjoyed how he differentiates between the high value  marketing generated leads and lesser value sales generated leads.  Good cross country air flight read &#8211; Easy to read style as well. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,21,14],"tags":[29,53,2038,587,2768,60,32,2039],"_links":{"self":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/6953"}],"collection":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/comments?post=6953"}],"version-history":[{"count":3,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/6953\/revisions"}],"predecessor-version":[{"id":7288,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/6953\/revisions\/7288"}],"wp:attachment":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/media?parent=6953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/categories?post=6953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/tags?post=6953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}