{"id":6614,"date":"2014-03-17T15:32:58","date_gmt":"2014-03-17T23:32:58","guid":{"rendered":"http:\/\/www.regnordman.com\/?p=6614"},"modified":"2014-03-17T15:32:58","modified_gmt":"2014-03-17T23:32:58","slug":"highly-recommended-harnessing-the-power-of-word-of-mouth-and-social-media-to-build-your-brand-and-your-business-paul-m-rand","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2014\/03\/17\/highly-recommended-harnessing-the-power-of-word-of-mouth-and-social-media-to-build-your-brand-and-your-business-paul-m-rand\/","title":{"rendered":"Highly Recommended. Harnessing the power of word of mouth and social media to build your brand and your business. Paul M. Rand"},"content":{"rendered":"

\"Word<\/a><\/p>\n

Highly Recommended. Harnessing the power of word of mouth and social media to build your brand and your business. Paul M. Rand. 2014. ISBN 9780071816212.\u00a0 I first read Paul’s work when he came out talking about Word of Mouth marketing<\/a> and his message was clear and powerful.\u00a0 This book takes it to another level . He has now worked with so many companies on this that the examples just fill the pages on how to do this well. He covers the field from marketing, selling, customer service and HR\u00a0 This book will make a believer of the most obdurate Luddite.\u00a0 Should be part of\u00a0 the C -Suite reading.<\/p>\n

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