{"id":601,"date":"2008-07-15T19:20:03","date_gmt":"2008-07-16T03:20:03","guid":{"rendered":"http:\/\/www.regnordman.com\/?p=601"},"modified":"2008-07-15T19:20:03","modified_gmt":"2008-07-16T03:20:03","slug":"stopwatch-marketingtake-charge-of-the-time-when-your-customer-decides-to-buy-john-rosen-annamaria-turano","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2008\/07\/15\/stopwatch-marketingtake-charge-of-the-time-when-your-customer-decides-to-buy-john-rosen-annamaria-turano\/","title":{"rendered":"Stopwatch Marketing.Take charge of the time when your customer decides to buy. John Rosen, Annamaria Turano"},"content":{"rendered":"


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Stopwatch Marketing.Take charge of the time when your customer decides to buy. John Rosen, Annamaria Turano. 2008. ISBN 9781591841944.\u00a0 This is likely one of the best consumer marketing books I have read in along time.\u00a0 Through detailed examples (Goodyear. Roto-Rooter<\/a>,\u00a0 Whole Foods<\/a>, Walmart, Microsoft<\/a>, Lexus<\/a> and a terrific matrix (See below)\u00a0 they really bring this concepts home.<\/p>\n

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You folks\u00a0 in B2C markets\u00a0 will have lots of aha! moments. Check out Chapter one here <\/a>.\u00a0 My lesson learned is that all marketers need to remember and remind their CEOs that buyers are rarely if ever as fascinated by the product as the creator.\u00a0 This book reinforces the work of TunedIn <\/a>(The correct value statement at the correct time) and Christensen<\/span> <\/a>(People buy products to do work) by adding the time element to our previously static vision of demographics. The people can and do purchase the same product at different times for vastly different reasons.<\/p>\n

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