{"id":600,"date":"2008-07-14T06:55:22","date_gmt":"2008-07-14T14:55:22","guid":{"rendered":"http:\/\/www.regnordman.com\/?p=600"},"modified":"2008-07-14T07:00:12","modified_gmt":"2008-07-14T15:00:12","slug":"tuned-in-uncover-the-extraordinary-opportunities-that-lead-to-business-breakthroughs-craig-stull-phil-myers-david-meerman-scott","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2008\/07\/14\/tuned-in-uncover-the-extraordinary-opportunities-that-lead-to-business-breakthroughs-craig-stull-phil-myers-david-meerman-scott\/","title":{"rendered":"Tuned In. Uncover the extraordinary opportunities that lead to business breakthroughs. Craig Stull, Phil Myers &#038; David Meerman Scott."},"content":{"rendered":"<div class=\"zemanta-img\" style=\"margin: 1em; float: left; display: block;\">Tuned In. Uncover the extraordinary opportunities that lead to business breakthroughs. Craig Stull, Phil Myers &amp; David Meerman Scott. 2008. ISBN9780470260364. I am a David Meerman Scott fan and this book does not disappoint. The book does a very good job pointing out ways to discover your key value proposition, how to clearly articulate it as well as how to get to the present non consumers of your product.\u00a0 A good\u00a0 book for todays marketing challenges with exceptional application to differentiation and finding high value segmentation.\u00a0 Read about resonators like:\n<\/div>\n<ul>\n<li>clubhub<\/li>\n<li>RIM<\/li>\n<li>BillMeLAter<\/li>\n<li>Nalgene<\/li>\n<li>TheatreChurch.com<\/li>\n<li>Boeing&#8217;s Dreamliner<\/li>\n<li>ZipCar<\/li>\n<li>GoPro<\/li>\n<li>IPod<\/li>\n<li><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.coldstonecreamery.com');\" class=\"zem_slink\" title=\"Cold Stone Creamery\" rel=\"homepage\"  href=\"http:\/\/www.coldstonecreamery.com\">Cold Stone Creamery<\/a><\/li>\n<li>Cincom<\/li>\n<li>Hubspot<\/li>\n<\/ul>\n<p><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.amazon.ca\/New-Rules-Marketing-PR-Podcasting\/dp\/0470113456%3FSubscriptionId%3D02E5W5871AJF7PMMMS82%26tag%3Dwwwrocketbuil-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0470113456');\"  href=\"http:\/\/www.amazon.ca\/New-Rules-Marketing-PR-Podcasting\/dp\/0470113456%3FSubscriptionId%3D02E5W5871AJF7PMMMS82%26tag%3Dwwwrocketbuil-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0470113456\"><img decoding=\"async\" src=\"http:\/\/ecx.images-amazon.com\/images\/I\/41zVyN4ztnL._SL160_.jpg\" alt=\"\" \/><\/a><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.amazon.ca\/Tuned-Extraordinary-Opportunities-Business-Breakthroughs\/dp\/047026036X%3FSubscriptionId%3D02E5W5871AJF7PMMMS82%26tag%3Dwwwrocketbuil-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D047026036X');\"  href=\"http:\/\/www.amazon.ca\/Tuned-Extraordinary-Opportunities-Business-Breakthroughs\/dp\/047026036X%3FSubscriptionId%3D02E5W5871AJF7PMMMS82%26tag%3Dwwwrocketbuil-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D047026036X\"><img decoding=\"async\" src=\"http:\/\/ecx.images-amazon.com\/images\/I\/41IFs9Ts2YL._SL160_.jpg\" alt=\"\" \/><\/a><\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/reblog.zemanta.com\/zemified\/68a2418d-0145-42aa-8f74-88109cf3695b\/');\" class=\"zemanta-pixie-a\" title=\"Zemified by Zemanta\"  href=\"http:\/\/reblog.zemanta.com\/zemified\/68a2418d-0145-42aa-8f74-88109cf3695b\/\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: medium none; float: right;\" src=\"http:\/\/img.zemanta.com\/reblog_b.png?x-id=68a2418d-0145-42aa-8f74-88109cf3695b\" alt=\"Zemanta Pixie\" \/><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>I am a David Meerman Scott fan and this book does not disappoint. It does a very good job pointing out ways to discover your key value proposition, how to clearly articulate it as well as how to get to the present non consumers of your product.  A good  book for todays marketing challenges with exceptional application to differentiation and finding high value segmentation.<\/p>\n<p>    * clubhub<br \/>\n    * RIM<br \/>\n    * BillMeLAter<br \/>\n    * Nalgene<br \/>\n    * TheatreChurch.com<br \/>\n    * Boeing&#8217;s Dreamliner<br \/>\n    * ZipCar<br \/>\n    * GoPro<br \/>\n    * IPod<br \/>\n    * Cold Stone Creamery<br \/>\n    * Cincom<br \/>\n    * Hubspot<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[29,61,60,2761],"_links":{"self":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/600"}],"collection":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/comments?post=600"}],"version-history":[{"count":0,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/600\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/media?parent=600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/categories?post=600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/tags?post=600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}