{"id":580,"date":"2008-05-13T07:35:42","date_gmt":"2008-05-13T15:35:42","guid":{"rendered":"http:\/\/www.regnordman.com\/2008\/05\/13\/accidental-branding-how-ordinary-people-built-extraordinary-brands-david-vinjamuri\/"},"modified":"2008-05-13T07:35:42","modified_gmt":"2008-05-13T15:35:42","slug":"accidental-branding-how-ordinary-people-built-extraordinary-brands-david-vinjamuri","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2008\/05\/13\/accidental-branding-how-ordinary-people-built-extraordinary-brands-david-vinjamuri\/","title":{"rendered":"Accidental Branding. How ordinary people built extraordinary brands. David Vinjamuri."},"content":{"rendered":"<p>Accidental Branding. How ordinary people built extraordinary brands. David Vinjamuri. 2008. 9780470165065.  This is a clearly written book about &#8220;accidental&#8221; entrepreneurs, who remained true to their brand promise.   Vinjamuri has defined an accidental brand as one where:<\/p>\n<ol>\n<li>An individual who is not trained in marketing must create the brand<\/li>\n<li>The individual must experience the problem that the brand solves.<\/li>\n<li>The individual must control the brand for at least three years.<\/li>\n<\/ol>\n<p>So you will read about<\/p>\n<ul>\n<li>Craig Newmark of Craig&#8217;s list,<\/li>\n<li>John Peterman of J.Peterman,<\/li>\n<li>Gary Erickson of Clif Bar,<\/li>\n<li>Gert Boyle of Columbia Sportswear,<\/li>\n<li>two founders of The Art of Shaving,<\/li>\n<li>Julie Aigner-Clark ,  Baby Einstein videos and<\/li>\n<li>Roxanne Quimby of Bert&#8217;s Bees.<\/li>\n<\/ul>\n<p>These are all unique individuals in different industries who remained<\/p>\n<ul>\n<li>really true to the customers &#8220;who bring ya to the dance&#8221;,<\/li>\n<li>they also were fanatical about details and product execution,<\/li>\n<li>they may have had one really lucky break in their business, and<\/li>\n<li>they have been able to capitalize on their success to go onto other things.<\/li>\n<\/ul>\n<p>Well written and clearly in tune with the subject ( I love it when marketing folks write a book).  This is a useful book in that it reinforces that for todays market, the customer has to know they receive real value from authentic vendors.   (Sounds like the  <a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/regnordman.com\/2008\/05\/11\/the-go-giver-a-little-story-about-a-powerful-business-idea-bob-burg-john-david-mann\/');\"  href=\"http:\/\/regnordman.com\/2008\/05\/11\/the-go-giver-a-little-story-about-a-powerful-business-idea-bob-burg-john-david-mann\/\">Go-Giver<\/a>).   The depictions are very authentic and real.<\/p>\n<p>Its on <a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.amazon.ca\/gp\/product\/0470165065?ie=UTF8&amp;tag=wwwrocketbuil-20&amp;linkCode=as2&amp;camp=15121&amp;creative=330641&amp;creativeASIN=0470165065');\"  href=\"http:\/\/www.amazon.ca\/gp\/product\/0470165065?ie=UTF8&amp;tag=wwwrocketbuil-20&amp;linkCode=as2&amp;camp=15121&amp;creative=330641&amp;creativeASIN=0470165065\" 0470165065?ie=\"UTF8&amp;tag=wwwrocketbuil-20&amp;linkCode=as2&amp;camp=15121&amp;creative=330641&amp;creativeASIN=0470165065\" width=\"1\" height=\"1\" border=\"0\" style=\"border: medium none  ! important; margin: 0px ! important\">Amazon <\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.assoc-amazon.ca\/e\/ir?t=wwwrocketbuil-20&amp;l=as2&amp;o=15&amp;a=0470165065\" style=\"border: medium none  ! important; margin: 0px ! important; display: none\" border=\"0\" height=\"1\" width=\"1\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.assoc-amazon.ca\/e\/ir?t=wwwrocketbuil-20&amp;l=as2&amp;o=15&amp;a=0470165065\" style=\"border: medium none  ! important; margin: 0px ! important; display: none\" border=\"0\" height=\"1\" width=\"1\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p> This is a clearly written book about &#8220;accidental&#8221; entrepreneurs who really remained true to their brand promise.  Vinjamuri has defined an accidental brand as one where:<\/p>\n<p>   1. An individual who is not trained in marketing must create the brand<br \/>\n   2. The individual must experience the problem that the brand solves.<br \/>\n   3. The individual must control the brand for at least three years.<\/p>\n<p>So you will read about<\/p>\n<p>    * Craig Newmark of Craig&#8217;s list,<br \/>\n    * John Peterman of J.Peterman,<br \/>\n    * Gary Erickson of Clif Bar,<br \/>\n    * Gert Boyle of Columbia Sportswear,<br \/>\n    * two founders of The Art of Shaving,<br \/>\n    * Julie Aigner-Clark , Baby Einstein videos and<br \/>\n    * Roxanne Quimby of Bert&#8217;s Bees.<\/p>\n<p>These are all unique individuals in different industries who remained<\/p>\n<p>    * really true to the customers &#8220;who bring ya to the dance&#8221;,<br \/>\n    * they also were fanatical about details and product execution,<br \/>\n    * they may have had one really lucky break in their business, and<br \/>\n    * they have been able to capitalize on their success to go onto other things.<\/p>\n<p>Well written and clearly in tune with the subject ( I love it when marketing folks write a book). This is a useful book in that it reinforces that for todays market, the customer has to know they receive real value from authentic vendors. (Sounds like the Go-Giver).  The depictions are very authentic and real.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,6,8],"tags":[],"_links":{"self":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/580"}],"collection":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/comments?post=580"}],"version-history":[{"count":0,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/580\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/media?parent=580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/categories?post=580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/tags?post=580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}