{"id":5769,"date":"2013-09-16T07:21:20","date_gmt":"2013-09-16T15:21:20","guid":{"rendered":"http:\/\/www.regnordman.com\/?p=5769"},"modified":"2013-09-16T07:21:20","modified_gmt":"2013-09-16T15:21:20","slug":"the-impact-equation-are-you-making-things-happen-or-just-making-noise-chris-brogan-julien-smith","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2013\/09\/16\/the-impact-equation-are-you-making-things-happen-or-just-making-noise-chris-brogan-julien-smith\/","title":{"rendered":"The Impact Equation. Are you making things happen or just making noise? Chris Brogan & Julien Smith."},"content":{"rendered":"

\"My<\/a><\/p>\n

The Impact Equation. Are you making things happen or just making noise? Chris Brogan<\/a> & Julien Smith<\/a>. 2012. ISBN 9781591844907.\u00a0 The authors wrote Trust Agents<\/a> which was a good read.\u00a0 This book takes from their journeys in social media and develops a theme of around why you do what you do using the tools available\u00a0 (including social media) . The book is more of a journey not a workbook. In this journey you cannot help but develop a better awareness of how you and your business differ and how to better communicate it. A very personal book, it speaks directly to the reader taking no short cuts. Clearly written I do not think you will roar through the book , but it would make for a very pleasant cross country flight companion.<\/p>\n